Source: WBCSD

The World Business Council for Sustainable Development(WBCSD) and the Guardian newspaper today announced that they have renewed their successful online sustainability collaboration on the Guardian Sustainable Business website.

Titled Scaling Up, the hub draws inspiration from the WBCSD’s  well received Changing Pace report.  Content deals with areas where sustainable solutions most urgently need to be scaled up. These are energy and power; food, agriculture, forests; transportation, mobility, buildings; economy; materials and human development and people’s values. They cover the most pressing challenges across all sectors, covering key issues, new approaches and cutting edge practices.

Scaling Up will address each sector from a “how can we scale up sustainable development in these areas?” Looking at each from a policy perspective, a business perspective and the relevant changes that need to happen in civil society. An integral part of Scaling Up is the WBCSD sponsored Partner Zone which features news, opinion and new developments from the WBCSD, its members and the broad range of its partners.

Peter Bakker, President, WBCSD expressed: “We are excited to continue our collaboration with the Guardian Sustainable Business which is one of the most respected and authoritative websites in the sustainability field.  The Scaling Up hub will explore how business action is positively impacting different sectors and bring solutions to scale to make the world more sustainable.”

“Companies that are integrating sustainability into their operations are moving in the right direction and that deserves credit. However it is no longer enough to pay lip service to the sustainability issue; initiatives need to be carried out at scale. When this starts to happen in earnest, the public will start to see and experience real difference.”

Jo Confino, Executive Editor, the Guardian and Chair of Guardian Sustainable Business said  "Guardian Sustainable Business is delighted to be joining forces with the WBCSD to launch a new content hub around the issue of scaling up sustainability.

"This is perhaps the biggest challenge if we are to have a hope of dealing with the environmental, social and economic challenges of our age. We now have numerous examples of successful experiments, whether it be certification schemes, industry and NGO collaborations, or certain industries working together to find solutions.”

"But we now need to move beyond experiments so that sustainability reaches a tipping point and becomes the established way of doing business.”