Source: WBCSD

Doing well by doing good is an admirable goal. But business decisions are built on the bottom line.

While corporate sustainability efforts are increasing, every company tracks, measures and reports differently.

The WBCSD’s Guide to Corporate Ecosystem Valuation (CEV) enables companies to put a value on sustainability choices to make better decisions for the environment, society, and the corporation.

Data Informedtalked to Eva Zabey about the valuation framework, the challenges in creating tools for sustainability decision-making, and what processes corporations can put in place to include the KPIs of the planet in business planning.