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Mr. Robert Eccles, Professor of Harvard Business School and Founder of Integrated Reporting

Professor Robert Eccles made it clear that enterprises need a new way of thinking in sustainable development. He further introduced integrated reporting and its significance: first, Chinese economy is moving from low-cost manufacturing to high-value-added manufacturing, where integrated reporting is like catalyst by boosting innovation, strengthening six kinds of capital and making profits in short, middle and long terms; second, integrated reporting does not equal to sustainable report. Integrated reporting concerns factors which have great influences on the company’s financial performance and the company’s social footprint. Financial report is a must for all the companies in the world, while sustainable report is up to companies themselves in China. Integrated reporting is more like their combination. He concluded that integrated reporting, based on data, can help enterprises make better decisions, improve their level of management, make more contribution to sustainable development.