On July 10, Coca-Cola China together with China State Forestry Administration Wetland Management Center, the World Wide Fund for Nature (hereinafter referred to as WWF) announced the launch in China 'Yangtze River Beautiful Home' program, the coalition government agencies, community organizations, businesses multi-power sector, to explore a new model of protection of water resources.

Yesterday, Coca-Cola Company announced a global partnership with WWF will continue into 2020, 'Yangtze River Beautiful Home' program will be one of the important part.

'We have always believed that only the government, business, civil organizations and social participation and contribution in order to effectively deal with the increasingly serious environmental challenge, which is why we have always stressed the 'golden triangle' concept(http://www.best-news.us/).' Coca-Cola president of international operations HE Hiroyuki ( Ahmet C. Bozer) said, 'Today, we are delighted to Chinese State Forestry Administration, WWF join the 'golden triangle', jointly protect the Yangtze River wetland ecosystems, economic development and to find a balance between environmental protection, and China grow together and build a beautiful home, to create a green future. '

China, accounting for approximately 34% of the total water resources of the Yangtze River is rich in ecological resources, is one of the world's 200 best ecological zone, however, with the population growth and industrialization and urbanization, the rapid advance of the Yangtze River basin ecosystem is facing increasingly severe The challenge began .2007, Coca-Cola and WWF work together to protect, including the Yangtze, including the world's seven freshwater rivers in the past seven years, Coca-Cola has invested more than 10 million U.S. dollars, covering projects with partners to protect water sources, and sustainable development of agriculture, environmental protection publicity and other core areas.

Based on results of the past seven years the protection of the global commitment to the environment with Coca-Cola, in 2013, Coca-Cola and WWF will be a new round of bilateral cooperation in the Yangtze River as the one of the world's two key protected waters today launched the 'Yangtze River Beautiful Home' program will focus on Concerned about the wetland ecosystem protection, to create sustainable value chain and ecosystem services valuation in three main areas(Finance News http://www.best-news.us/).

Wetland Ecosystem Conservation: The two sides will establish key areas in the Yangtze River 7-10 wetland demonstration projects, from water source protection, wetlands restoration, sustainable community livelihoods aspects such as exploring sustainable protection mode, and in 2020 Before the successful experience of the project model to cover the 143 member units of the 'Yangtze River Wetland Protection Network'.

Create sustainable value chains: The two sides will focus on tea, sugar cane and other economically important crops watershed areas to promote sustainable agriculture to help and guide farmers to ecological farming, agricultural production and to minimize damage to water addition, Coca-Cola will jointly on downstream suppliers and customers, to build a sustainable eco-industrial chain, contribute to China's green economy.

Ecosystem services valuation: Exploring the wetlands ecosystem service value assessment methods for wetland ecosystem services benefit cost analysis in order for the relevant decision-making bodies to provide quantifiable reference data thus effectively improve the whole society on wetlands System protection. '

China's wetlands maintain about 2.7 trillion tons of fresh water, can take advantage of the country's total freshwater resources 96%, which is China's most conservation value freshwater ecosystems. Effective protection of wetlands not only has great ecological, more human development with to considerable economic and social benefits. 'WWF Global Freshwater Programme Director Li Lifeng stressed that' with the Coca-Cola Company's new round of cooperation, you can put WWF in the field of protection of freshwater resources in the most advanced scientific ideas systematically through each other's networks in key to be on the practice and application of watershed, but also allow enterprises to sustainable development practices 'out of the factory walls', with the government, social organizations and communities, and more stakeholders in the basin along the value chain to play together. WWF Yangtze River is an important ecological zones, we hope that more companies such as Coca-Cola interest and participation in the effective use of freshwater resources together to support 'Yangtze beautiful home' program for the rest of the world water projects valuable learning experience. '

SFA will also be through the 'Yangtze River Wetland Protection Network' participation WWF - Coca Cola 'Yangtze beautiful home' program to support the protection of freshwater resources, ecosystem services and sustainable value chain to create three working-level work. Wetland Management Center Maguang Ren SFA director, said: 'This project architecture, Chinese traditional water and wetland conservation to economic and social fields for a useful expansion to explore with Chinese wisdom socialization water and wetland resource management direction taken an important step. '

Coca-Cola Company is the world's first company to announce a 'water back' the responsibility of the company, has been committed to drink every drop of water to return to nature and the community as Coca-Cola important part of sustainable development, Coca-Cola and WWF launched in the global a long-term water conservation cooperation on a partnership, Coca-Cola and WWF in the Yangtze River launched a multi-level cooperation in the Yangtze River upper reaches of the Minjiang River and Jialing River Basin demonstration through the ecological farming, etc. into the community, participate in water source protection and to promote the establishment of the Jialing River Wetland network currently 29 members of the network units to carry out a variety of wetland conservation action by the international authority estimates, these protective actions equivalent to communities and nature feedback of more than 800 million liters of clean The water in the July 9, 2013 announced a global commitment to the environment, the Coca-Cola and WWF will cooperate to protect and restore the world's 11 key water ecosystems: coral reefs in Central America, China Yangtze River, Brazil Amazon River, Nepal Kosi River, the Mekong in Vietnam, the United States and Mexico at the junction of the Rio Grande, Africa Zambezi River, the waters of the Great Barrier Reef in Australia, China Heilongjiang - Amur River, the Atlantic coast and the North American Great Plains forest.