BASF Prepares for its 150th Anniversary in 2015
Date：10-04-2014 Source：CBCSD
BASF is introducing a new claim “We create chemistry” in its logo. This change to the company’s brand identity underlines how BASF collaborates and innovates with customers and partners to contribute to a sustainable future. The new claim is derived from BASF’s “We create chemistry” strategy, which was announced in 2011.
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