Inner Mongolia Yili Industrial Group Co Ltd (Yili Group) took first place in the BrandZ Top 100 Most Valuable Chinese Brands list released on Oct 15 - the eighth consecutive year that the company has topped the list.

The BrandZ Top 100 Most Valuable Chinese Brands list is jointly released by WPP, the world's largest communication service group, and its research agency Kantar Millward Brown.

The list combines the "financial value" created by the brand with the "brand contribution" obtained from consumer surveys, to truly reflect the "brand value". It is currently the most authoritative and comprehensive ranking of Chinese brands that is internationally recognized.

Yili has built a big data radar platform that covers 420 data sources and has an effective data level of more than 90 percent of the entire network, and uses big data to gain insight into the deep-seated needs of consumers in real time.

Yili effectively combines these needs with its product research and development in order to continuously innovate product categories. Now it has the "Yili" parent brand and more than 20 sub-brands.

According to Kantar Worldpanel's Asia Brand Footprint 2020, Yili has ranked first among the brands most chosen by consumers in the Chinese market for five consecutive years, with a 91.6 percent brand penetration rate and a consumer reach of nearly 1.3 billion.

Yili's performance in the second quarter of 2020 recovered strongly, achieving an operating revenue of 26.88 billion yuan ($4 billion), a year-on-year increase of 22.49 percent. After deducting non-recurring gains and losses during this period, its net profit was 2.40 billion yuan, a year-on-year increase of 79.28 percent.

The latest figures capped off a consistently strong run by the company, with Yili ranking first in the Asia dairy industry in terms of total operating income, net profit, market share and total asset turnover.