Our values

Who we are
People who demonstrate integrity, respect and teaming.
People with energy, enthusiasm and the courage to lead.
People who build relationships based on doing the right thing.

What we stand for

At Ernst & Young, we’re committedto helping our people, our clients and
our wider communities achieve their potential. It’s how we make a difference.
It’s about our people working together to help each other develop and succeed professionally and personally.
It’s about helping our clients deliver on their promises to their markets and stakeholders.
And it’s about making a difference in the communities in which we live and work.

Helping our clients

We provide talented, committed peoplewho demonstrate understanding of your issues, to deliver seamless, consistent, high-quality client service worldwide. We work with you in a collaborative style by bringing together the right people, in the right place at the right time. And we combine leading practices, methodologies and tools, together with fresh thinking, to tailor our service to create a meaningful client experience.
We have global strength.

At Ernst & Young, we are responding to the globalization of your business and industry. Our practices across 140 countries are organized into integrated geographic Areas, making us the most globally integrated professional services organization.

In 2008, we integrated our 15 country and territory practices across the Far East into one operating unit, led by a single executive team that works closely with our Americas, Europe, Middle East, India and Africa, Japan and Oceania Areas to provide you with truly integrated global service.

Our world is changing.

Business acts without borders. Our global strength means that our people around the world have the power to make a difference. Our truly borderless approach to the markets of the Far East means we mirror the structures of many of our clients operating in the region. This benefits clients with headquarters in Asia or international companies looking to expand in Asia. Our integrated model means we can pool our investments to further develop our practices, so you can benefit from our ability to provide bigger and more experienced teams. And because we operate as a united, connected and consistent organization, you will benefit from our global perspectives and operational effectiveness.

China in perspective Global facts as of Oct 2008:

People 135,000
Locations 700
Countries 140
Areas 5
Areas:
Americas, Europe, Middle East, India and Africa
Far East: Brunei, China, Guam, Korea, Laos, Malaysia, Maldives, Mongolia, Philippines, Saipan, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam
Japan
Oceania

Our Greater China network brings together the practices of mainland China, Hong Kong, Macau and Taiwan, making us the most integrated professional services network in the Greater China region. The Greater China network is a key part of our Far East Area organization.

Greater China

People 9,000
Locations 20
Our approach in Greater China
Greater China is a vast market undergoing unprecedented change, posing challenges and complexities even for those with experience of operating in the market.

At Ernst & Young, we draw upon our global and local knowledge to help you retain the confidence of investors, manage your risk, strengthen your controls, grasp opportunities and achieve your potential. We offer assurance, tax, transaction and advisory services to many large and fast-growth Chinese companies, and multinationals operating in the region. Ernst & Young is one of the largest professional services organizations in Greater China, having had a presence in the region for 40 years. During that time, we have reached many milestones, including opening our first Hong Kong office in 1968 as Arthur Young, and being one of the first international organizations to establish operations in mainland China in 1981.

We can support you through our extensive network of 20 offices in Greater China. We are located in Hong Kong, Beijing, Shanghai, Guangzhou, Shenzhen, Dalian, Wuhan, Chengdu, Macau, Suzhou, Tianjin, Qingdao, Hangzhou and Xiamen. In Taiwan, we are located in Taipei, Chungli, Hsinchu, Taichung, Tainan and Kaohsiung.

With 9,000 people in Greater China,we are committed to bringing together the right people at the right time in the right place to give you the seamless and quality service you need. That’s how we make a difference.

Growing together

As you grow your operations, you need to know you have the right people beside you that understand your business. As an integrated organization, we can move quickly to deploy resources where they matter, as we look for new avenues of growth. That’s why we are one of the fastest-growing international professional services organizations in Greater China, because we recognize business opportunities in the region are valuable to you.

Our integrated structure enables us to make significant investment commitments in Greater China over the long term, so we can meet the expected growth in demand from our domestic and international clients. At the same time, we are investing in our people so we have the diversity of skills and knowledge to make a real difference.

Gender inclusiveness

In July 2008, we launched our Gender Inclusiveness Program throughout our Greater China practices. The Ernst & Young approach to gender inclusiveness aims to help our people – both women and men – to meet their personal and professional aspirations by taking into account people’s individual needs and commitments.

Our awards and accolades

We are regarded as one of the best places to work because we believe in supporting our people and our communities.

• We were given the Caring Company 2008 Award by the Hong Kong Council of Social Service, in recognition of our active community involvement and our commitment to corporate citizenship.

• We were named among China’s Top Employers 2008 Shanghai Region by CRF, an independent international

publishing company.

• Fortune magazine named us one of the “100 Best Companies to Work for” in 2008, the 10th year in a row we have received this recognition.

• We have been awarded Training magazine’s Top 10 Learning Organizations for five years in a row (2002-2006).

We are regarded as having one of the best knowledge management infrastructures in place of any organization.

• We have been named a Most Admired Knowledge Enterprise (MAKE) for the past 10 consecutive years (1998-2007).

• We were one of the winners for the inaugural Hong Kong Most Admired Knowledge Enterprise (MAKE) awards for 2008.

• InformationWeek has called us one of the 500 Most Innovative Users of Information Technology for eight

consecutive years (2000-2007).

And that results in appreciation of our services.

• Ernst & Young won the highest number of awards at the International Tax Review Asia Awards 2007, including Tax Firm of the Year for Japan and Singapore, and Asia Transfer Pricing Firm of the Year. We picked up a four national Transfer Pricing awards for the region, including China and Singapore. We were also named a Leading Tax Advisory Firm in China

Our industry focus

From globalization to technological innovation, your business must find ways to handle the evolving challenges unique to your industry. At Ernst & Young, we provide focused services and resources for a range of principal industry sectors in Greater China.

This gives you a global perspective on your assurance, tax, transaction and advisory needs from an industry point of view. At the same time, we are investing in Global Industry Centers, which serve as hubs for sharing industry-focused knowledge, enabling our global network of professionals to give you highly responsive advice that helps you compete more effectively in your industry.

Our principal industries in Greater China

• Asset management

• Banking and capital markets

• Insurance

• Technology

• Telecommunications

• Automotive

• Real estate

• Consumer products

• Oil and gas

• Utilities

We also provide industry support to media and entertainment, biotechnology and pharmaceuticals in the Greater China region.

In February 2008, Ernst & Young opened the Global Telecommunications Center – Beijing. The multidisciplinary center reflects our market leadership in the global telecommunications industry and underscores our commitment to the telecommunications market in China and the Far East. The GTC – Beijing gathers the resources of more than 5,000 professionals from around the world so we can broaden our client service skills and provide thought leadership on critical issues facing the telecommunications industry today.

Website: http://www.ey.com/