Creating shared value makes new way for CSR
Date:07-17-2013 Source:Research institute of social resources
Recently, Chinese corporate social responsiblity has entered into a new phase---that is creating shared value. The core of the concept is to realize self growth through buisness methods while adding to social benefit. Porter and Krame are the frontiers to come up with the concept. While supporting the concept, they also study how companies can create shared value and the degree to realize that.
The concept of CSV will help companies to turn CSR into a voluntary act, but on the basis that buinsess managers are aware of the concept and methods, and government, NGOs and the public can develop an environment that faciliates CSR.
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