American media reported that Reputation Institute, the consulting firm, released the 2015 Global CSR RepTrak Ranking List. Google (Alphabet) and Microsoft ranked ahead among technology companies. Alphabet (many still call it Google) ranked the first last year, and Reputation Institute believed that it did well in environmental insurance and disease responding system, employee diversification, and expansion of the Internet access. Google has achieved carbon balance since 2007, thanks to Google Green. Its information center has lowered carbon emissions by 50%, compared with the average level.