At the recent World Economic Forum (WEF) annual meeting in Davos, Switzerland, chemical sector co-chair CEOs of the World Business Council for Sustainable Development (WBCSD) reaffirmed their commitment to the WBCSD’s “Reaching Full Potential” Chemicals Project, and agreed on a dynamic work plan for 2014-2015.

Launched in November 2012, the WBCSD’s “Reaching Full Potential” Chemicals project aims to help the chemical sector harmonize approaches to sustainability measurement and define collaborative value chain solutions in order to scale up sustainable business solutions across the sector’s value chains.

In Davos, the project’s four co-chair companies – AkzoNobel, DSM, Evonik and Solvay – met with WBCSD President Peter Bakker, and unanimously endorsed the